Type of Work: Logo design, brand guidelines, stationary
Client: Dog Ear Books
Target Audience: Students, book enthusiasts, and animal lovers
Programs Used: Illustrator, Photoshop, InDesign
Print
8.5" x 11"
June 2018
8.5" x 11"
June 2018
Dog Ear Books is a bookstore with a lounge/study area that houses dogs that are up for adoption. It helps books and dogs find a home. I began with creating a visual language and the core graphic elements, such as the logo, color palette, and typeface selections. Then I designed a stationary set and additional elements to see how the identity adapts to different contexts. I wanted the design to be friendly and warm, and I achieved this through color choices and gave the brand a strong voice.
