WORK EXPERIENCE
Marketing and Design Lead
November 2021–Current
• Managed Park Square Theatre and SteppingStone Theatre on the following social media platforms: Facebook, Instagram, Vimeo, YouTube. This included everything from creating a strategic schedule and creating the content, to doing the actual posting and monitoring.
• Collaborated with internal and external partners to create printed and digital playbills for each of the shows in our season.
• Assisted with photography and videography shoots, including providing direction on-site and editing photos.
• Organized, designed, and sent emails to over 20k subscribers.
Digital Marketing Coordinator
New American Funding
February 2020 – November 2021
• Designed weekly and bi-weekly social media graphics
• Managed multiple social media profiles on Instagram, Facebook, LinkedIn, and Google Business.
• Assisted with videography, including creating animations, gifs, and video editing
• Designed print materials for loan officers including personalized flyers, open house flyers, door hangers, and brochures.
• Managed Facebook ads for individuals in the region
• Identified trends and insights to optimize performance
• Designed weekly and bi-weekly social media graphics
• Managed multiple social media profiles on Instagram, Facebook, LinkedIn, and Google Business.
• Assisted with videography, including creating animations, gifs, and video editing
• Designed print materials for loan officers including personalized flyers, open house flyers, door hangers, and brochures.
• Managed Facebook ads for individuals in the region
• Identified trends and insights to optimize performance
July 2019 – March 2020
• The Leukemia & Lymphoma Society
○ Designed digital and print materials to promote LLS events, fundraisers, and sponsors.
• 12 Geniuses
○ Created social media graphics for a weekly post and special occasions; generating an 80% increase in engagement.
• Allegra
○ Designed editable email template for client
• The Excelsior Group
○ Updated brand guidelines for a real estate client, as well as marketing materials including business cards and a brochure.
Marketing Intern
Kalahari Resorts and Conventions, Wisconsin Dells
July 2019 – September 2019
• Developed content and created graphics for email campaigns and social media channels
• Used social media scheduling and engagement platform Sprinklr
• Designed, presented, and executed a successful social media campaign for National Waterpark Day
• Reached an audience of 479,300
• Increased reach by 234% compared to 2018
• Performed market analysis and research on popular platforms and ...the latest trends
Graphic Designer
November 2017–May 2019
•Created marketing materials for the fine arts events on campus collaborating with various clients
•Utilized graphic design to create layouts while working within brand guidelines.
Campaign Intern
Leukemia & Lymphoma Society, MN Chapter
May 2018–August 2018
•Assisted in retention of Light The Night participants through database management
•Coordinated elements of marketing events and designed materials to enhance public awareness of LLS
•Participated in communication outreach including emails, phone call scripts, and event logistics.
Running Aces Casino and Racetrack, Columbus MN
Summer 2017
•Led the production of 250–700 daily programs including layout, print, and delivery during race nights.
•Coordinated the weekly promotions and worked closely with the broadcasting department to make announcements
•Represented the company during marketing events
EDUCATION
Kenosha, WI
Graduated May 2019
Bachelor of Arts in Graphic Design, minors in Public Relations and Theater. Public Relations chair of Lambda Pi Eta, a nationally recognized Communications Honors Society
Providence, RI
June-July 2018
Completed a two week course where I conceptualized a business and learned how to create an identity system.
ACTIVITIES
American Marketing Association; MN Marcom Committee
Graphics Manager
Develop and manage graphics for activities across channels including event and non-event campaigns, promos, etc. to attract and engage current and future members.
Marketing and Design Lead
Served as an ambassador for the city of Lino Lakes from 2014–2015, and continue involvement as Marketing and Design Lead; creating a logo, brochure, event program, and updating website as needed.
SKILLS
Adobe CC
Visual Communication using Adobe Photoshop CS6 Certification: License bKrc-s23V
Proficient in Photoshop, Illustrator, InDesign, and Premiere Pro
Visual Communication using Adobe Photoshop CS6 Certification: License bKrc-s23V
Proficient in Photoshop, Illustrator, InDesign, and Premiere Pro
Microsoft Office
Skilled in Microsoft Excel, Microsoft Word, and Microsoft PowerPoint.
Skilled in Microsoft Excel, Microsoft Word, and Microsoft PowerPoint.